Opinion Research Solutions, LLC, is an international public
opinion research firm of senior level professional analysts
located in Athens, Georgia.


Opinion Research Solutions is in the business of providing you the information you need to make good decisions. We provide this important research to major corporations, state and federal government agencies, and non-profit associations and organizations.

Opinion Research Solutions, LLC, was formed in 2004, but its senior partners have been in the business of marketing, public relations and public opinion research for, collectively, over 50 years. ORS came into being as demands for research services have expanded in all types of organizations. We provide public input to you so that you can make the best decisions possible. Today, the demand to take the public's opinions into consideration when making organizational decisions, has never been greater.

ORS is a full service public opinion research firm. From drafting the questions, to asking them by telephone, internet, or personal interview, to coding and analyzing the responses, to writing the final report--we handle every phase of the research process. All our employees are highly trained in the art of gathering information. Our response rates (the percentage of completed survey responses we obtain) are among the highest in the industry. All survey opinion research conducted by ORS is scientific; findings are guaranteed generalized to the population from which the sample is drawn. Further, findings are guaranteed reliable to the 95 percent level of confidence—this is better than or comparable to every major polling and opinion research operation in the country. In addition to survey research, ORS provides other types of marketing and opinion research options you may need, including informal techniques like focus groups and depth interviews, and formal scientific experiments.

Ruthann Weaver Lariscy, Ph.D.
President

Concurrent with founding Opinion Research Solutions, LLC, Ruthann W. Lariscy, Ph.D. is a research professor at the University of Georgia where she has been on the faculty for over 20 years. Her work has been written about in such widely acclaimed publications as The New Scientist, the Washington Post, and the Boston Globe. She has been a guest on numerous radio and television shows. National Public Radio did a one hour special on some of her public opinion research. Most of her research and professional endeavors focus on how communication by different types of organizations and agencies affects public opinion of those organizations, be they government agencies, educational systems, large corporations, politicians or non-profit health agencies. Dr. Lariscy provides public opinion research and communication training to a variety of organizations across several industries—most frequently transportation, food production and service, and health.

Jeffrey K. Springston, Ph.D., APR
Chief Executive Officer

Co-founder of Opinion Research Solutions, LLC, Jeffrey K. Springston, Ph.D., APR is research professor in the Department of Advertising and Public Relations in the Grady College of Journalism & Mass Communication at the University of Georgia. In addition to publishing in numerous scholarly academic journals, his work has been written about in such publications as the Wall Street Journal, Health and Medicine Week, and Life Sciences Weekly. Previously he worked in corporate public relations and as a broadcast news director. Dr. Springston has directed numerous research studies for corporate, government, education, non-profit, and health care organizations. He is also an expert in developing promotional interactive computer video programs and online resources. He has received over $6 million in research funding from such agencies as the National Institutes of Health.



© 2006